Retail has never been more exciting than this year’s Holiday Collection by Folded and Hung. The stylish brand gives its fashion forward customers must have limited designer pieces at affordable retail prices.
The brand brings together premier designers to come up with a collection of Special Limited EDITION Pieces that truly evoke the essence of the Holiday- Style and Sensibility.
Folded and Hung enlists three distinct designers for its 2010 Women’s Holiday Collection.
Creative genius Mr. Marlon Rivera who had consecutive successful showings of his own female line collection at the Philippine Fashion Week in 2009 and 2010 gives the Folded and Hung Holiday Collection, style pieces that make sense in real life with function and context in mind. His collection for Folded and Hung was inspired by his love for dressing up and mixing and matching clothes. He says that for him, the key to extending the wearability of one’s clothes is to be able to purchase different items that could suit any other item inside your closet. He has acquired this style philosophy through all his travels were he was able to appreciate the art of packing by being able to blend in separate pieces and create new and distinct looks. This is what makes his collection for Folded and Hung really exciting. A mix of loose and straight cut but never the less flattering to any form give a sense of sexy and allure to the clothes. Fit is close to the body but always comfortable. The collection is rich in details and design elements such as studs, zippers, pleats, tight sheers and bits and pieces of tiny sequence that give each garment a different personality.
A young Filipino designer who was sent to Paris to represent the Philippines in an international design competition is an indication of a world class talent. Young designer Mr. Eric de los Santos is indeed a world class talent! A traveler by heart, Eric finds inspiration from everything he sees. He says that even a coffee drink in a café can instantly inspire him to conceptualize designs. His collection for Folded and Hung is primarily designed for the women who likes to achieve a balance between her different roles in life and at the same time excel in all her roles and functions. Eric’s inspiration are these strong beautiful women of our generation. He renders his pieces in styles that capture a woman’s strength, femininity and sophistication. A mix of contrasting materials like zippers, studs and lace make his pieces for the collection stand out… feminine yet edgy. Eric stresses that he wants to maintain a woman’s allure Color palette are dominant colors of black, grays with some purple and camel. The whole collection comes in various styles and designs of belts, vests, tops, dresses, skirts, shirts and pants.
Young designer Ms. Cathy Cavilte whose had the honor to show some of her collection in the 2009 Australian Fashion Week with rave reviews, executes distinctive pieces for Folded and Hung’s Holiday Collection with a tone of casual street wear style with a hint of glam to give the collection its holiday charm. Her pieces for the brand have a youthful premium feel. Her collection comprises mostly of designs varying from the blacks, whites and gray colors with zippers, studs and lace details. Her clothes have mixed twists of street, glam, casual and formal cuts and styles that are fun and youthful. Tops are made of jersey knits, cotton poplin and sheer fabrics in various close to the body silhouettes of halters, v-necks, tunics, crops with draping details. Abstracts and geometric patterns give each piece its special look. Colors range from plums to blacks, grays and navy blue. Female trousers in twill are rendered with an extra flair with details using zippers as appliqués. Fit is tapered to skinny and color tones are grays and blues.
For Folded and Hung’s 2010 Men’s Holiday Collection, two prominent young designers who has strongly influenced men’s style of clothing in the recent years collaborate with the brand to give a sleek sexy style to men’s fashion with attention to details and comfort.
Name any young premier celebrity leading man today and most likely he has worn an M. Barretto design. Sought after every year by the Philippine Fashion Week to showcase his men’s collection, Folded and Hung’s 2010 Holiday Collection for men is M. Barretto’s 3rd collaboration with the brand. M considers Folded and Hung as family as he has been collaborating with the brand since 2005. His inspiration for his 2010 Holiday Collection are clean cut tailored suits, shirts and pants that have a more urban and sporty look. His designs aim to flatter the man’s form with details, fit and silhouette. Cuts that are stylish and fashionable in comfortable and versatile materials of high-density cotton for polo shirts, cotton twills for the pants, and a hint of denim on the blazers. Pocket and button details give a smart casual feel to his designs.
Another notable menswear young designer who has made a name for himself in the local fashion industry is Mr. Jerome Lorico. When asked about how he feels about his collaboration with the retail brand Folded and Hung, he quickly points this out as a rare opportunity, a big break for him to hone his talents on designing for a wider market and a chance to develop his personality. He said that the collaboration has opened opportunities for him to communicate and work with a team better. As he puts it, the partnership is a two-way road. He contributes his talents and skills to Folded and Hung and at the same time learn from the people he works with. For his Folded and Hung Holiday Collection, Mr. Lorico who is known for his design aesthetics of function and style, experiments to manipulate fabric to achieve the required look for his collection for the brand. Combining light weight materials such as cotton, light wools and denim, his designs take into consideration the weather condition of the country and the current lifestyle and needs of male customers. The look of Mr. Lorico’s collection for Folded and Hung basically captures his own style merged with the brand’s own sexy style. He describes his collection as preppy (which represents his personal style) with a street-urban twist which is very Folded and Hung. Comfortable and functional v-neck light wool shirts, cardigans and vests to slim fit shirts in two colors are some of the pieces highlighted in his collection. Mr. Lorico also introduces through his collection the extra slim lapel for slim fit suits that come in black, dark grey and navy blue. His pants are slim but relaxed in cut and fit and are made of non traditional coated denim and stretched wool. Details are tone on tone extra stitching for a textured casual look.
The Folded and Hung 2010 Holiday Collection is all about looking great in beautiful well made clothes without burning your pocket.
The collection is rich in details and design elements such as studs, zippers, pleats, tight sheers and bits and pieces of tiny sequence that give a distinct look to each garment.
The silhouette is never lack luster in style, functionality and comfortability. A mix of loose and straight cut but never the less flattering to any form give a sense of sexy and allure to the collection. Fit is close to the body but always comfortable.
Color palette range form dominant blacks and grays with some purple, camel, plums and even white and beige.
Materials range from rayon silk, knit jersey, cotton poplin, sheer fabrics and satinize twill, light wool, high density cotton and light denim make the collection practical and versatile for any function, event and occasion during the Holiday Season.
All separate pieces can be mixed and matched to create new and distinct looks that will never bore you.
Amaze everyone during your Holiday parties with Folded and Hung’s limited designer collection that will give you classic timeless pieces that you can afford and wear even after the Holidays.
photo courtesy of www.foldedandhung.com
