Saturday, March 26, 2011

CLASSIC AMERICANA FASHION COMES ALIVE WITH FOLDED AND HUNG'S 2011 SUMMER COLLECTION (March 2011 Press Release)


Folded and Hung, the go to brand for what’s hot and what’s not in retail fashion features exciting everyday wearable styles to show off some skin this Summer!

Inspired by the love affair of the Coachella Fashion with Classic Americana, the Folded and Hung 2011 Summer Collection is not for the faint of heart. The clothes are relaxed and casual, yet sexy in silhouette and texture, just perfect for the summer season.

With the scorching heat of the desert as the backdrop, the Coachella Music and Arts Fest held every year in Indio, California is a celebration of art in all its forms: music, visual arts (installation art and sculptures), and fashion. Yes, fashion! This year’s Summer Collection for the trendsetting brand is an oasis of “streetwear” fashion that cries for self-expression and takes inspiration from what festers (festival goers) wear to the three day Coachella Fest.

Folded and Hung Summer 2011 Collection is the best of casual street style. It’s about “everyday people” fashion. And when you give art the freedom to rein, the result is simply awesome! Big in comfort and also big in style, it’s an obsession with clothes that have stood the test of time.


For the FH woman this summer 2011, key pieces of the collection are vintage inspired long dresses, tunics in light weight materials and lace tiered skirts. The denim shorts take center stage with the hot temperature of the season! A variety of cut-offs to retro shorts in light washed denim materials, these pieces are sure favorites for any summer activity.


Floral and colorful prints are everywhere! Loose fitting jumpers and dresses held around the waist by a basic belt helps define the figure in comfort and form. Head pieces in knots pattern and bags sport floral prints, you’d think it’s the 70’s and the 90’s. Big shades with thick frames in various colors and classic aviator shades are best vintage favorites.


For the FH men, it’s free flowing fashion and self-expression with a casual mix of resort shirts, soft cargos, Henley tees, dhoti shorts and relaxed denim. Biker graphic tees and patchwork woven tops are perfect match for printed shorts, denim slouch slim jeans, drop crotch sweatpants and faded retro denim shorts.


Color palette is inspired by nature. Fresh green, a splash of watery blue, juicy red, vivid orange and unbleached neutral tones give a delicious flavor to all pieces.


The Folded and Hung 2011 Summer Collection is a casual mix of hippie, ethnic, gypsy and vintage elements with a modern outlook that’s intensely concerned with artistic self-expression that is always sexy in all its unique Folded and Hung style.


Let summer be your canvass of self-expression and style with Folded and Hung!


photo courtesy of www.foldedandhung.com

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