Thursday, March 24, 2011

LOW JEANS: YOUR SUMMER FASHION STATEMENT (June 2010 Press Release)
















Folded and Hung’s low rise jeans make an exciting statement this Back to School season with styles that distinguish themselves by the incredible workmanship, the limited availability of cuts, the innovative fabric treatments and washes and the obsessive attention to the fit to make the classic FH low rise jeans versatile for the on the go lifestyle of the jeans fanatic. 
Ultra flattering styles, fit and wash for an affordable price are the key elements to Folded and Hung’s new generation of jeans.   Vintage inspired acid, sand  and carbon washing treatments, tie dying, enzyme bleaching, whiskering and creasing of denim material come in  regular, skinny and clinger jeans and cut offs. The fit make statements of inimitable fashion that give premium to every pair of Folded and Hung Jeans.  These jeans now come in a variation of colors.  No more limited to blue tones- blacks, greys and browns are immerging color trends in jeans. 
Completing the look this season are other pieces from Folded and Hung that make distinguishing styles.  For men, tees are basic, infused with fresh cuts and details.  Button down Y-neckline shirts and V-necks are in comfortable modal textile that’s smooth, soft, and breathes well.  Cotton Graphic tees in musicology and collegiate print designs stand out.  Wind cheaters in cire light weight material are versatile for heat or rain and day or night wear.
For the women, tops with laminated foil and metallic prints with raw edging and wide necklines are in loose silhouettes.  Basic burned out polyester tops are alternative for a more fitted, sexy but comfortable style.
Color palette for Folded and Hung Back to School Collection is in shades of yellow, coral, beige, grey, white, black and blue.


photo courtesy of www.foldedandhung.com

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