“THE JELLYBEAN LOOK” A FRESH FASHION STATEMENT FOR EVERY GIRL (November 2010 and February 2011 Press Release)

Stylish fashion brand Folded and Hung proudly brings to you its all female fashion brand Jellybean. 

Jellybean is not your typical female store.  It’s a brand that features “The Jellybean Look” for girls who are or wants to be carefree, fun loving, loves color, playful, adventurous, smart, sweet and romantic. It’s all about the look and the lifestyle.  Any age can rock the Jellybean look.  It’s a style philosophy that says wear who you are and be what you want to be.

Last October 29, 2010, the Jellybean brand was featured on the ramp at the Folded and Hung’s Streetcast Fashion show 2010, for the Philippine Fashion Week at the SMX Convention Center.

It’s first major fashion show was a success!  Jellybean pulled out all the stops to showcase it’s Summer 2011 trends.  From everyday casuals, fun party dresses to fashionable footwear of dainty flats and chic wedges and heels,  “The Jellybean Look” was a breath of fresh air.

Multi layered skirts, lacy bloomers and floral cropped bodices are punched up with tulle in pale tones of blush, nude and cream. Floral, print on print pieces are added to bring in a bright pop of color that keeps the collection fresh and young. Sweet pearl and chain necklaces, large bejeweled bibs, cameo rings and stacked gold bangles that finish off the perfectly pretty look. The collection finishes with playful, party dresses in fabrics of lace and mesh that show off Jellybean’s flirty, dressed-up style.

Visit the Jellybean stores at the New Eastwood Mall, SM Fairview, SM Manila, SM Megamall, SM North EDSA Annex and Trinoma Mall with provincial branches at Marquee Mall Pampanga, SM Baguio and SM Tarlac.

photo courtesy of www.ilovejellybean.com